At Gopuff, we’re more than just a convenience delivery service—we’re transforming the way people shop. Since launching the instant needs category in 2013, we’ve helped millions of customers in the U.S. and U.K. save time with fast, seamless, and dependable delivery. This transformation is powered by our tech-driven approach, unwavering focus on customer satisfaction, and commitment to operational excellence.

We’re on the hunt for a standout CRM Specialist to join Team Blue!

Gopuff aims to be the leading platform for instant delivery of everyday essentials, and our CRM team is central to achieving that goal. We’re seeking a commercially savvy, technically skilled CRM Specialist to boost customer engagement, retention, and lifetime value through smart, data-informed campaigns.

You’ll manage the full lifecycle of multi-channel CRM campaigns (email, push, in-app), working closely with teams across growth, trading, and analytics to ensure every message makes an impact.

If you thrive in dynamic, high-stakes environments and want to make a lasting impact in a disruptive industry, this is your opportunity to innovate and grow.

Ready to shape the future of shopping? Let’s do this. 🚀

What You’ll Do:

– Plan, execute, QA, and report on multi-channel CRM campaigns (email, push, in-app).
– Leverage customer and behavioral data to personalize messages and improve journeys across lifecycle stages (new, returning, lapsed).
– Partner with commercial and category teams to align CRM efforts with key promotions and trading events.
– Build and refine automated journeys using logic like decision splits, delays, entry/exit rules, and dynamic content.
– Craft compelling, brand-aligned copy tailored to different customer segments.
– Support A/B testing and experimentation to boost key performance indicators like open, click-through, and conversion rates.
– Analyze campaign performance, extract insights, and share learnings to guide future strategy.
– Assist the CRM Lead in testing and rolling out new features and automation enhancements.

What You’ll Bring:

– 2–4 years of experience in CRM, email, or digital marketing (ideally in e-commerce, retail, or quick commerce).
– Hands-on experience with CRM tools like Braze, Klaviyo, or Customer.io.
– Strong data skills for audience segmentation and campaign analysis.
– Excellent attention to detail and ability to manage multiple projects in a fast-paced setting.
– A commercial mindset with a passion for driving business results.
– Strong writing and collaboration skills.
– Basic HTML/CSS knowledge for email formatting.
– Experience with A/B testing and optimizing customer journeys.
– Familiarity with data tools such as Looker or Tableau.
– A creative flair for messaging that resonates with customers.

Benefits:

– Company equity (RSUs)
– Private medical and dental insurance
– Annual performance reviews and bonus opportunities
– Employee discounts and FAM membership
– Opportunities for career advancement

Company Overview & Equal Opportunity Statement:

At Gopuff, we understand that life doesn’t always go as planned. Whether you forgot the milk, ran out of pet food, or just need ice cream at midnight—we’ve got you covered with delivery in minutes.

We’re building a team of driven individuals to help bring a new level of convenience and reliability to an unpredictable world.

Sound like your kind of challenge? Join Team Blue.

Gopuff is proud to be an equal opportunity employer. We’re committed to creating an inclusive workplace and do not discriminate based on race, gender, sexual orientation, religion, national origin, age, disability, or any other protected status. We value diversity and encourage all qualified individuals to apply.