Coupa drives stronger margins through community-powered AI and a leading total spend management platform designed for companies of all sizes. Coupa AI is fueled by trillions of dollars in global spend data from a network of more than 10 million buyers and suppliers. We equip you with the tools to predict, recommend, and automate smarter, more profitable decisions that boost operating margins.

Why join Coupa?

• Cutting-Edge Technology: We lead with innovation, using advanced technology to help customers achieve greater efficiency and visibility in their spending.
• Collaborative Culture: We prioritize teamwork, transparency, and openness, with a shared commitment to excellence.
• Global Influence: Your work will make a measurable difference for our clients, our business, and our teams around the world.

You can learn more from the Life at Coupa blog, where employees share their experiences.

The Impact of a Sr. External Communications Manager at Coupa:

As Coupa accelerates its global reach across EMEA and APAC, we are looking for a Sr. Manager of External Communications to help shape how our transformation is understood worldwide.

Reporting to the VP of Global Communications, this leader will act as our primary communications strategist and storyteller across international markets. They will elevate our brand reputation, grow media visibility, highlight customer and partner successes, and reinforce Coupa’s leadership in AI and spend management innovation.

The ideal candidate is proactive, globally aware, and passionate about storytelling that links business outcomes to human impact. They excel in fast-paced, high-growth environments and bring strong relationships with leading media, analysts, and partners across the region.

What You’ll Do:

• Regional Communications Planning: Build and deliver integrated communications strategies aligned with Coupa’s global story and priorities in key growth markets. Adapt global messaging for local audiences with cultural and business nuance, supported by a globalization team for non-English content.
• Media Relations and Thought Leadership: Develop and maintain strong ties with key journalists and influencers across business, technology, and industry outlets. Identify opportunities for executives, customers, and partners to appear in earned media, at events, and on thought leadership platforms. Create or review press materials, bylines, opinion pieces, and Q&As to ensure clear, consistent storytelling.
• Campaign Integration with Regional Field Marketing and Functional Teams: Work closely with partners across the business to amplify customer stories, product launches, and go-to-market initiatives. Highlight customer impact through media, digital storytelling, and events. Support regional conferences with executive exposure, media interactions, and thought leadership programs.
• Agency and Stakeholder Management: Lead EMEA PR agencies with clear priorities, goals, and alignment to global strategies. Collaborate with teams across marketing, alliances, product, legal, and sales to maintain message consistency and integrated storytelling.
• Measurement and Insights: Monitor and analyze media results, sentiment, and share of voice across EMEA. Provide insights and recommendations to enhance regional communications and strengthen Coupa’s external profile.

What You Will Bring:

• 5–7 years of experience in corporate or external communications, preferably in B2B SaaS, enterprise software, or AI-driven industries
• Strong knowledge of the EMEA media landscape and a track record of building relationships with regional business, tech, and trade outlets
• Ability to craft strong narratives that increase awareness, shape perception, and support business growth
• Experience in partner and ecosystem communications, including co-marketing or joint storytelling
• Excellent writing and messaging skills, with the ability to simplify complex tech and business topics
• Proven experience managing crisis and issue communications
• Strong collaboration skills and experience working across global, matrixed teams
• Experience managing agencies and executing multi-market PR programs
• Analytical mindset with experience tracking media and communications performance
• Bonus: Experience with AI or emerging tech communications, multilingual skills, or experience in public or fast-scaling companies

Coupa follows all applicable laws regarding equal opportunity and fosters a welcoming, inclusive workplace. Hiring, compensation, training, and performance decisions are made fairly, and all qualified candidates receive equal consideration.

Please note that we do not accept inquiries or resumes from recruiters.

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