As a Senior Content Marketer at Animalz, you’ll be responsible for implementing and managing content strategies for a group of fast-growing B2B tech clients on our Enterprise/Campaigns team. Your role will center on creating engaging, audience-driven content that delivers measurable business results.

This position goes beyond writing. You’ll manage content workflows, delegate tasks to freelancers, collaborate with designers, and serve as a strategic partner to clients. Working closely with the Heads of Content, you’ll turn strategy into execution and coordinate with editors and subject matter experts to ensure all content is thoughtful, valuable, and aligned with business goals.

What You’ll Be Doing

– Carry out and adapt content strategies developed by the Heads of Content based on client feedback and evolving needs
– Produce high-impact content—such as blog posts, guides, landing pages, and email campaigns—optimized for SEO and aligned with user intent
– Oversee freelance writers, ensuring timely and high-quality content delivery
– Work with designers to develop visuals for content, including drafting briefs and explaining concepts
– Review and update existing content to boost performance in search rankings, conversions, and engagement
– Manage content calendars and delivery schedules, maintaining high standards while meeting volume targets
– Prepare monthly performance reports for your clients, highlighting key insights and ensuring alignment with their goals
– Share knowledge within the team and learn from peers in a collaborative environment
– Contribute to internal projects, including exploring new services and enhancing AI-powered content processes

Key Skills and Strengths

– Strategic Execution: You can consistently deliver high-quality work based on an existing strategy, adjusting as needed based on outcomes
– Editorial Expertise: You know how to create effective B2B content across formats and buyer journeys—and help others do the same
– Client Empathy: You communicate clearly, manage expectations, and build trust through transparency and insight
– Technical Curiosity: You understand tech and software teams and enjoy learning how complex products work so you can explain them clearly
– Operational Excellence: You consistently meet deadlines and quality standards across multiple projects and contributors
– AI Proficiency: You use AI tools to enhance workflows responsibly and stay up to date on best practices
– Analytical Thinking: You evaluate content performance using tools like Google Analytics, Search Console, and Ahrefs, and make data-driven improvements
– Freelancer Management: You assign tasks, communicate feedback, and ensure content meets expectations while collaborating with editors
– Flexibility: You’re comfortable with change, open to new tools and formats, and able to shift priorities as needed
– Value-Driven Approach: You focus on long-term impact and prioritize the needs of your clients’ customers
– Growth Mindset: You invest in your development and share insights that elevate the team’s work

What We’re Looking For

– 4–6 years of experience in content marketing, ideally in B2B SaaS or at an agency
– Proven success executing content strategies that drive traffic, conversions, engagement, or retention
– Strong client management skills, including proactive communication and feedback handling across multiple accounts
– Excellent writing and editing skills, with a solid understanding of SEO and storytelling
– Experience managing freelance writers in a fast-paced editorial setting
– Familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude) and how to use them to support editorial quality
– Proficiency with content and analytics tools (e.g., Google Analytics, Ahrefs, HubSpot, Clearscope)
– Experience collaborating with other content professionals and improving internal processes
– Strong communication, organization, and remote collaboration abilities
– Curiosity and a commitment to ongoing learning in content strategy and marketing

Our Core Values

At Animalz, our values shape how we work with clients, collaborate as a team, and create content. We’re looking for people who align with these principles and want to grow within them:

– Value Over Vanity: We prioritize meaningful results for customers over superficial metrics
– Two Steps Ahead: We anticipate needs and solve problems proactively
– Power Source, Not Power Trip: We lead by empowering others and turning challenges into momentum
– Pursue Mastery: We believe in continuous learning, collaboration, and experimentation
– Left Brain, Right Brain, Robot Brain: We combine creativity, analysis, and smart tech use—including AI—to produce impactful content
– In the Arena: We stay actively engaged in our clients’ industries and lead from experience

Your First 90 Days

Days 1–30: Learn & Integrate

– Complete onboarding and become familiar with our tools and processes
– Get to know your assigned client accounts
– Deliver your first pieces of content with support
– Build relationships with your team and clients

Days 31–60: Execute & Own

– Take ownership of 1–2 client accounts
– Begin managing freelance writers and content calendars
– Present your first performance reports to clients
– Contribute to team meetings and internal projects

Days 61–90: Drive Impact

– Manage content execution for 3–4 client accounts
– Lead strategic adjustments based on performance data
– Share your expertise and help refine team processes
– Show measurable improvements in content results for your clients

Work Environment

Location: Fully remote, open to candidates worldwide

Time Zone: At least 4 hours of overlap with U.S. time zones (EST/PST) required for collaboration

Compensation & Benefits

Salary: $70,000–$85,000 USD annually, based on experience and demonstrated impact

Benefits include:

– Health and vision insurance (or a wellness stipend for non-U.S. team members)
– 401(k) retirement plan (U.S. only)
– Unlimited paid time off
– Flexible work schedule
– Team lunch stipends

Diversity, Equity & Inclusion

We believe that diverse perspectives make us stronger. We’re committed to building an inclusive environment where people from all backgrounds and identities can thrive. We especially encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from diverse socioeconomic backgrounds.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected status.

We look forward to meeting you!