At PointClickCare, our goal is straightforward: to support care providers in delivering outstanding care—and that begins with our team. As a leading, founder-led, privately owned health tech company, we empower our employees to innovate, challenge the status quo, and shape the future of healthcare.

With the largest data set in long-term and post-acute care and a network of over 400 integrated partners, our platform supports more than 30,000 provider organizations, positively impacting millions of lives. We reinvest a substantial portion of our revenue into research and development, giving our teams the tools they need to drive innovation and make a meaningful difference. Recognized by Forbes as a top private cloud company and named one of Canada’s Most Admired Corporate Cultures, we offer flexibility, career growth, and purposeful work.

At PointClickCare, we empower our people to lead the way in building a smarter, more human-centered healthcare system—one that leverages AI to drive meaningful and lasting change. Our employees use AI to boost creativity, productivity, and informed decision-making. By integrating AI into daily workflows, we enhance collaboration, improve outcomes, and enable every team member to maximize their impact. This begins with hiring individuals who bring AI expertise aligned with our mission, and continues with ongoing training and development to foster innovation throughout their journey with us.

Join us in transforming healthcare—not just to keep it going, but to help it thrive. Learn more about life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Position Summary:

PointClickCare is seeking an experienced B2B Marketing Manager to join our growing SaaS healthcare technology company. In this role, you will be responsible for planning, executing, and analyzing marketing campaigns that drive product demand across various channels, including paid media, publications, web, email, social media, and on-site platforms. You will collaborate with cross-functional teams—Product Managers, Marketers, Content Strategists, Senior Business Leaders—and manage agency partners.

The ideal candidate will have strong written and verbal communication skills, a data-driven mindset, excellent interpersonal abilities, a curiosity for how things work, and a passion for crafting compelling value propositions and communication strategies.

Key Responsibilities:

– Collaborate with diverse stakeholders to create and manage impactful multi-touch campaigns, including events, that engage and inspire audiences.
– Develop campaign briefs for agency partners, clearly outlining goals and KPIs to ensure successful execution.
– Oversee campaign budgeting, forecasting, and purchase order creation to ensure accurate spending and cost-per-lead targets.
– Use portfolio narratives to create audience-focused content.
– Explore ways to use marketing automation to improve lead quality through the MQL to SQL process.
– Research and implement new marketing strategies to reach target audiences, such as account-based and field marketing.
– Utilize AI tools and analytics to enhance campaign performance, customer segmentation, and data-driven strategies for better engagement and ROI.
– Manage multiple projects and prioritize effectively in a fast-paced environment.
– Maintain clear, consistent communication with stakeholders about campaign plans, tactics, goals, and performance.

Skills & Experience:

– 4+ years of B2B marketing experience.
– Proven ability to design, execute, and scale cross-functional marketing campaigns from start to finish.
– Skilled in using data and metrics to evaluate impact and identify areas for improvement.
– Experience with both paid and owned channels (e.g., email, website).
– Comfortable presenting ideas to stakeholders at various levels to gain buy-in.
– Proficient in Excel or Salesforce, including data analysis, macros, charts, and pivot tables.
– Demonstrated success in executing account-based marketing strategies to drive engagement and revenue.

Preferred Experience:

– Experience managing external partners to execute marketing programs.
– Comfortable handling large datasets, including customer segmentation and campaign metrics.
– 5+ years of B2B marketing experience.
– Experience working with marketing agencies.
– Willingness to travel 20–30%.

Compensation:

$39.90 – $43.27 per hour ($83,000 – $90,000 annually). This is a non-overtime eligible role. Salary is one part of our total rewards package and is determined based on job level, skills, experience, and location. Your recruiter can provide more details during the hiring process.

Equal Opportunity:

PointClickCare is an equal opportunity employer. We do not tolerate discrimination or harassment based on race, religion, national origin, age, gender, sexual orientation, gender identity or expression, marital or partnership status, disability, veteran status, genetic information, or any other protected status. We welcome and encourage applications from individuals with disabilities and will provide accommodations upon request during the hiring process. Please contact recruitment@pointclickcare.com for assistance.

Data Privacy:

When you apply, your information is processed and stored by Lever in accordance with their Privacy Policy. We use this data to evaluate your application and may retain it for future opportunities. If you have questions or wish to access, correct, or delete your information, please contact recruitment@pointclickcare.com.

Security Commitment:

PointClickCare is dedicated to information security. By applying, you agree to follow our security policies and procedures to protect confidential and sensitive information.