Location: Mumbai
Experience: 3–5 years (preferred)
Employment Type: Full-time

Job Overview:
We are seeking a creative and strategic bilingual Content Writer (English & Hindi) to join our marketing team. The ideal candidate will be skilled at producing compelling, concise, and engaging content across various platforms—including social media, in-app banners, and product marketing campaigns. A solid grasp of digital trends and the ability to tailor content for different audiences and formats is essential.

Key Responsibilities:

– Social Media: Develop catchy, trend-driven content tailored for platforms like Facebook, Instagram, LinkedIn, and Twitter.
– Blogs: Research and write in-depth articles on topics such as investing, fintech, and product education, optimized for SEO.
– Product Marketing: Create persuasive and clear content to promote product adoption and enhance user engagement.
– Marketing Materials: Write content for emails, WhatsApp messages, push notifications, and in-app banners in line with campaign objectives.
– Video Scripts: Develop engaging scripts for product videos, explainer reels, and customer testimonials.
– Bilingual Content: Confidently write and adapt content in both English and Hindi to suit the target audience and campaign goals.

Requirements:

– Demonstrated experience in digital content creation
– Strong proficiency in both English and Hindi (spoken and written)
– Excellent storytelling and copywriting abilities
– Basic knowledge of SEO, digital marketing funnels, and user behavior
– Ability to collaborate effectively with design and product teams
– Versatility in writing styles—from formal to quirky, educational to conversational

Preferred Qualifications:

– Previous experience in a WealthTech company
– Familiarity with financial products such as stocks, mutual funds, F&O, IPOs, etc.