Marketing at TRACTIAN:

The TRACTIAN Marketing team shapes our brand story, defines messaging and positioning, and translates our innovative products into clear value for customers. This cross-functional team—spanning Product Marketing, Customer Experience, Growth, Branding, and Events—is focused on customer acquisition and has a strong grasp of our business goals. We work closely with other departments to demonstrate how we help clients achieve their full potential.

What You’ll Do:

As the Community Manager, you’ll lead the development and expansion of a content program driven by our customers. Your goal will be to empower our most experienced users to become content creators and brand advocates, giving them a platform to share insights while enhancing our brand credibility and organic reach. This role blends content creation, customer marketing, and community engagement.

You’ll oversee editorial planning, coordinating with internal teams and external partners to ensure content is timely, relevant, and aligned with business goals. A major part of your role will involve creating scalable systems that make it easy for customers to contribute content and gain visibility, while ensuring all content supports brand authority and lead generation.

Responsibilities:

– Develop and manage a customer contributor program to encourage regular content creation from advanced users.
– Oversee editorial calendars for both internal and external content channels, including partner blogs.
– Collaborate with Product Marketing, Customer Success, and Sales to identify contributors and help them turn their experiences into valuable content.
– Create content guidelines and streamlined publishing workflows to ensure quality and consistency.
– Repurpose technical customer stories into formats such as blog posts, articles, or interviews.
– Work with SEO and ABM teams to align user-generated content with strategic business goals.
– Build relationships with external media, blogs, and industry platforms to distribute and promote customer-driven content.
– Monitor and report on content contributions, engagement, performance, and their impact on lead generation and revenue.

Requirements:

– 5+ years of experience in community management, advocacy programs, or contributor-led content initiatives in a B2B environment.
– Experience engaging with technical or industrial audiences.
– Strong editorial and project management skills with the ability to manage multiple deadlines and contributors.
– Proven ability to design and implement new processes and drive cross-team adoption.
– Knowledge of SEO best practices and content distribution strategies.
– Highly self-motivated, organized, and results-driven.