As a member of the Growth Marketing team at Included Health, you’ll play a key role in developing and implementing strategies to acquire, activate, engage, and retain members across diverse audiences. You’ll lead the planning, creation, and execution of multi-channel lifecycle campaigns that help members access the care they need and experience the full value of Included Health.

This role combines strategic thinking with hands-on execution, requiring creativity, marketing expertise, and technical curiosity. You’ll manage marketing efforts across the entire funnel—top, middle, and bottom—using channels like email, SMS, direct mail, and new platforms. You’ll work closely with teams in Content, Creative, Product, Data, and Salesforce Marketing Cloud. While you’ll have strong support and leadership, you’ll also be empowered to take ownership of programs and continuously improve how we connect with millions of members annually.

Responsibilities:

Lifecycle Marketing Strategy & Execution

– Develop and refine lifecycle marketing strategies to drive member acquisition, activation, and engagement through email, SMS, direct mail, push notifications, and other channels.
– Turn marketing goals into actionable campaign plans and creative briefs; collaborate with Creative, Content, and Marketing Operations to execute campaigns effectively.
– Work with data and analytics teams to identify key audiences based on healthcare needs, behaviors, and service eligibility.
– Use Salesforce Marketing Cloud (or similar tools) to build and optimize personalized, scalable member journeys.

Campaign Optimization & Performance Insights

– Conduct A/B testing to improve messaging, creative elements, and channel effectiveness at key lifecycle stages.
– Track campaign performance using key metrics (e.g., activations, click-through rates, conversions, service usage) and translate results into actionable insights.
– Share findings and performance trends with internal stakeholders to guide future strategies and planning.

Cross-Functional Collaboration & Innovation

– Partner with Product, Data, Engineering, Marketing Ops, and Client teams to align goals, scale strategies, and identify new campaign opportunities.
– Explore new ways to deepen member engagement and retention.
– Help develop internal tools, playbooks, and processes to streamline campaign creation and improve team efficiency.

Required Qualifications:

– 5+ years of experience in digital or lifecycle marketing, ideally in B2C or B2B2C settings.
– Proven track record of leading full-funnel campaigns across email, SMS, direct mail, and other digital channels.
– Hands-on experience with Salesforce Marketing Cloud or similar platforms, including journey building and audience management.
– Strong strategic thinking and execution skills, with the ability to shift between big-picture planning and detailed problem-solving.
– Excellent collaboration skills and the ability to translate marketing needs into creative and technical deliverables.
– Comfortable working with marketing technology and data systems.
– Analytical mindset with the ability to interpret data and apply insights to improve performance.
– Strong project management and prioritization skills in a fast-paced environment.
– Passion for improving healthcare access and outcomes.

Preferred Qualifications:

– Experience in the healthcare industry.

Physical/Cognitive Requirements:

– Ability to sit for extended periods.
– Manual dexterity and coordination to operate a computer and office equipment.
– Occasional lifting of up to 20 lbs. may be required.
– Ability to interact professionally with colleagues and members.

Compensation:

Base salary ranges for full-time roles in the U.S. are:

– Zone A: $85,320 – $110,910
– Zone B: $93,852 – $122,001
– Zone C: $102,384 – $133,092
– Zone D: $110,916 – $144,183

These ranges reflect geographic differences and are designed to ensure fair and competitive pay. Final salary will depend on factors such as education, experience, skills, certifications, internal equity, and market alignment. Your recruiter can provide more information about your geographic zone.

Additional Compensation and Benefits:

– Remote-first work culture
– 401(k) plan through Fidelity
– Comprehensive medical, dental, and vision insurance (including disability coverage)
– Free access to Included Health’s virtual care and navigation services for employees and dependents
– Generous PTO and Discretionary Time Off
– 12 weeks of fully paid parental leave
– Family Building Benefit, including up to $25,000 for surrogacy and adoption
– Compassionate Leave for pregnancy, surrogacy, adoption, or fertility loss
– 11 paid holidays plus one floating holiday
– Work-from-home reimbursement
– 24 hours of paid volunteer time annually

About Included Health:

Included Health is a modern healthcare company offering integrated virtual care and navigation services. Our mission is to elevate healthcare standards for everyone by removing barriers and delivering high-quality care across all needs—whether urgent, chronic, behavioral, or physical. We provide members with personalized care guidance, advocacy, and access to both virtual and in-person services. Learn more at https://includedhealth.com.

Included Health is an Equal Opportunity Employer. We consider all qualified applicants regardless of race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, or any other protected status. We also comply with applicable fair chance hiring laws.