Our Mission

At Xero, our goal is to empower your business to thrive. We achieve this by automating everyday tasks, providing meaningful insights, and connecting you with the right data, tools, and advisors. In doing so, we not only improve the lives of small business owners but also contribute to building a stronger, more impactful global economy.

About the Role

The Director of Content Strategy will define and lead Xero’s global content direction. This role is responsible for crafting and executing strategies that enhance our brand voice, align with business goals, and deliver influential thought leadership that resonates with our audiences. This leader will ensure a cohesive content approach across all regions and platforms, maintaining consistency while honoring local differences. Reporting to the SVP of Marketing Communications, the Director will manage a team of content experts and collaborate with Regional Marketing, SEO, Education, Communications, and other key departments.

Strategic Leadership

– Design and implement a global content strategy that aligns with Xero’s goals and brand identity.
– Set a clear vision and roadmap for content that supports customer acquisition, engagement, and retention across all stages of the marketing funnel.
– Lead the creation of impactful thought leadership content for small businesses and accounting/bookkeeping partners.
– Work with regional teams to tailor content strategies to local market needs.
– Collaborate with cross-functional teams to build a unified content ecosystem.

Content Creation & Distribution

– Oversee the production of high-quality, engaging content in various formats such as blogs, articles, reports, whitepapers, and videos.
– Collaborate with the customer research team to develop surveys and use Xero’s proprietary data for storytelling.
– Build a network of expert writers to scale content production efficiently.
– Work with channel leads to develop and execute a distribution strategy across paid, earned, owned, and shared media.
– Partner with the Media Team to expand content reach through strategic partnerships.
– Lead the editorial direction of Xero’s global blog.
– Maintain a consistent editorial calendar aligned with business goals and marketing campaigns.

Team Leadership & Budget Oversight

– Manage and mentor a team of three direct reports: Blog Manager, Head of Mid-Funnel Content, and Head of Content and Campaigns.
– Oversee the content budget, ensuring efficient use of resources for maximum impact.
– Coordinate with regional teams and channel owners on distribution budgets.
– Cultivate a team culture focused on creativity, quality, and innovation.

Performance Measurement & Optimization

– Work with the Data & Analytics team to create a robust content performance framework.
– Define KPIs and reporting systems to measure content effectiveness and ROI.
– Use data insights to refine and improve content strategies.
– Present performance results and strategic insights to senior leadership.

Cross-Functional Collaboration

– Collaborate with global and regional communications teams to develop media-ready thought leadership content.
– Act as the organization’s content expert, ensuring consistency in tone and messaging.
– Work closely with brand, social, communications, and product marketing teams.
– Align content strategies with regional marketing needs.
– Coordinate with the SEO team to enhance content visibility through search.

Required Experience & Skills

– 10+ years in content strategy and marketing, including 5+ years in leadership roles.
– Proven success in developing B2B or SaaS content strategies that drive results.
– Experience managing global content initiatives with regional adaptations.
– Strong writing, editing, and storytelling skills; journalism background is a plus.
– Ability to use proprietary data and research for compelling storytelling.
– Excellent collaboration and stakeholder management abilities.
– Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Preferred Qualifications

– Background in accounting, financial services, or small business software.
– Knowledge of SEO and content marketing best practices.
– Familiarity with content management systems and marketing automation tools.
– Understanding of global content distribution strategies.
– Experience creating content for various stages of the customer journey.

Personal Qualities

– Strategic thinker who can align content with business goals.
– Creative and practical problem-solver.
– Strong communicator and team player across departments and regions.
– Results-driven with excellent project management skills.
– Adaptable leader comfortable in a dynamic, fast-paced environment.

What We Offer

– The chance to shape global content strategy at a top SaaS company.
– A collaborative, innovative workplace culture.
– Competitive salary and benefits.
– Opportunities for career growth and development.
– Flexible work options.
– The opportunity to make a meaningful impact on small businesses worldwide.

Salary Range: $195,000 – $244,800 annually

Xero is an equal opportunity employer that values diversity and inclusion. We welcome applicants from all backgrounds who are passionate about creating impactful content that drives business success.

Why Join Xero?

We believe diverse teams bring diverse perspectives, and that’s something we value deeply. Our people-first culture emphasizes respect, fairness, and inclusion. We offer generous paid leave (including wellness leave), mental health support, employee resource groups, wellness programs, comprehensive health benefits, fertility and family planning support, 401(k) matching, 26 weeks of paid parental leave for primary caregivers, employee stock plans, modern offices with amenities, flexible work arrangements, and more. At Xero, you’ll have the opportunity to do the best work of your career.

We understand that some candidates may hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t meet every requirement, we encourage you to apply—you might be the perfect fit. If you need accommodations during the application or interview process, please let us know.