Binance is a global leader in blockchain technology and operates the world’s largest cryptocurrency exchange by trading volume and user base. Trusted by over 280 million users across more than 100 countries, Binance is known for its top-tier security, transparency of user funds, high-speed trading engine, deep liquidity, and a comprehensive range of digital asset services. Its offerings include trading, financial services, education, research, payments, institutional solutions, Web3 capabilities, and more. Binance harnesses the potential of blockchain and digital assets to create an inclusive financial system that promotes financial freedom and accessibility worldwide.

Responsibilities

– Drive user growth by designing and implementing effective growth strategies and campaigns.
– Plan and manage email marketing initiatives, including promotional emails, newsletters, and automated messages.
– Conduct data analysis to build frameworks for monitoring user growth, assess strategy effectiveness, and support business expansion.
– Manage and optimize paid social media campaigns across platforms such as TikTok, Meta (Facebook & Instagram), Twitter, etc.
– Analyze campaign data to extract insights that improve return on investment and campaign scalability.
– Work closely with product, design, and analytics teams to deliver integrated marketing campaigns.
– Organize both online and offline lead generation and customer acquisition efforts, including events, partnerships, and promotions.
– Research and analyze competitor trends and market data to inform strategy and apply relevant insights to the crypto/blockchain space.

Requirements

– Fluency in English and Vietnamese is essential for coordination with international teams and stakeholders.
– A bachelor’s degree in Marketing, Business, or a related field is preferred.
– At least 3 years of experience in executing integrated marketing campaigns.
– Strong grasp of branding, performance marketing, and data analytics.
– Demonstrated success in managing paid social campaigns with clear ROI.
– Experience in digital marketing, either in an agency or in-house setting, is preferred.
– Excellent communication and teamwork skills.
– Ability to independently manage multiple campaigns in a fast-paced environment.
– Proficiency in design tools like Figma or Photoshop, and familiarity with Excel, Google Sheets, and data visualization tools such as Tableau and Google Analytics.
– A user-focused mindset with a strong interest in product development.
– Knowledge of blockchain or fintech is a plus.
– Strong focus on meeting KPIs and deadlines.

Why Join Binance

– Be part of shaping the future with a leading blockchain ecosystem.
– Work with top global talent in a flat, user-focused organization.
– Take on fast-moving, innovative projects with autonomy.
– Grow in a results-oriented environment with career development and learning opportunities.
– Enjoy competitive compensation and benefits.
– Flexible work-from-home options (subject to team requirements).

Binance is an equal opportunity employer and values diversity as a key to our success.

By applying, you acknowledge that you have read and agree to our Candidate Privacy Notice.