About Adapt

Adapt, a Welocalize company, is a global digital performance marketing agency dedicated to enhancing the impact of digital content across various platforms and markets. We provide a distinctive blend of international services that support our clients’ growth from strategic planning to execution, content production, and performance analysis. As a remote-first organization, we foster a unique culture that values individuality and embraces diversity. Team members enjoy opportunities to build strong relationships, align with shared values, and benefit from career development, training, and flexible work-life balance.

Our culture thrives on curiosity, and we seek individuals who are passionate about learning—whether it’s about industry trends, clients, or colleagues. In return, we offer the chance to grow your skills while working with a diverse client base, from ambitious startups to global enterprises. While we primarily serve B2B clients, we also work with companies in the e-commerce and retail sectors. No matter the industry, Adapt presents exciting and varied challenges that encourage innovation, creativity, and practical problem-solving.

Role Summary

We are looking for a freelance specialist to support our Paid Media team. In this role, you will serve as a key advisor on Paid Media strategies (including Paid Search and Paid Social) for the Japanese market.

The project requires approximately 5–10 hours of work per month, depending on client needs. You will collaborate with our centralized media team, offering local market insights and expertise across various media platforms.

Your responsibilities will include working with internal teams, sharing market benchmarks and insights, providing best practices and strategic advice, structuring accounts, conducting keyword research, suggesting optimizations, and occasionally joining client calls.

Main Responsibilities

– Provide guidance on Paid Search and Paid Social best practices specific to the Japanese market
– Share insights, benchmarks, and strategic recommendations with the Paid Media team
– Collaborate with the internal team to define optimization strategies
– Perform keyword research and assist in campaign creation across multiple paid media platforms
– Participate in relevant client and team meetings
– Help establish success metrics for campaigns

Requirements

– Ideally 3–4 years of hands-on experience with Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
– Strong knowledge of Japanese advertising platforms
– Experience managing B2B advertising accounts
– Proven ability to plan, execute, and optimize paid media campaigns
– Excellent written, verbal, and presentation skills
– Proficiency in Microsoft Excel is a plus
– Native-level Japanese fluency and deep understanding of Japanese culture

Note: We may use AI tools to assist with parts of the hiring process, such as reviewing applications or analyzing resumes. These tools support our recruitment team but do not replace human decision-making. Final hiring decisions are made by people. For more information on how your data is used, please contact us.