About Bazaarvoice

Bazaarvoice is dedicated to creating intelligent shopping experiences. By leveraging our extensive global network, passionate product community, and advanced enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our platform helps brands gather and utilize user-generated content at scale, extending its reach through our wide-ranging retail, social, and search syndication network. We provide intuitive tools and dashboards that allow businesses to extract valuable insights from real-time consumer feedback—leading to smarter shopping decisions, stronger customer loyalty, increased sales, and better products.

The Challenge We Address

Brands and retailers often struggle to build genuine connections with consumers. Providing trustworthy and compelling content at critical moments in the buying journey is difficult. As a result, companies waste time and resources on content that fails to attract, convert, or retain customers.

Our Brand Promise

We aim to bridge the gap between brands and consumers.

Company Overview

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices across North America, Europe, Asia, and Australia.

Recognition

Bazaarvoice is officially recognized as a Great Place to Work in the US, Australia, India, Lithuania, France, Germany, and the UK.

Role: Manager, Community Engagement & Growth (Influenster)

Influenster is looking for a strategic and dynamic Manager of Community Engagement & Growth to lead and enhance our key member-facing functions. This role is vital for driving growth, engagement, and satisfaction within the Influenster app. You will oversee a talented team responsible for paid marketing, email marketing, content/design, member support, and social media, ensuring a seamless and impactful user experience.

You are a natural leader with expertise in digital marketing, community engagement, and customer experience. You thrive in fast-paced environments and use data to guide strategy and improve performance across multiple channels.

Key Responsibilities

– Lead and mentor a cross-functional team spanning paid marketing, email, content/design, member support, and social media. Foster a collaborative, high-performing culture.
– Drive user acquisition through paid marketing campaigns aimed at growing the member base and increasing app downloads. Optimize targeting, channels, and creative assets to meet growth goals.
– Enhance user engagement by leading email and push notification strategies to boost weekly active users and app participation. Implement segmentation and messaging strategies to drive in-app actions.
– Oversee content/design to ensure the creation of engaging, on-brand assets for the app, marketing campaigns, and social media. Maintain a consistent brand voice and visual identity.
– Ensure member satisfaction by guiding the support team to provide timely and empathetic responses. Use support data to identify trends and recommend improvements.
– Grow Influenster’s social media presence by directing content strategies for Instagram and TikTok. Drive community engagement and brand awareness.
– Align strategies across all functions to deliver a cohesive user journey from acquisition to engagement and support.
– Define and track KPIs across all areas. Use insights to optimize performance, test new ideas, and refine existing strategies.
– Collaborate with product, engineering, and other internal teams to represent community needs and align on user-impacting initiatives.
– Stay current on industry trends, competitor activity, and emerging technologies in digital marketing and community management.

Qualifications

– Bachelor’s degree in Marketing, Communications, Business, or a related field.
– 10+ years of experience in digital marketing or community management, with at least 4 years in a leadership role managing multiple functions.
– Proven track record in user acquisition, engagement, and support within a B2C mobile app or digital product. Experience with Meta, TikTok, Apple, or Google ads is a plus.
– Strong knowledge of paid marketing, email platforms, and push notification strategies (Braze experience preferred).
– Experience in content strategy, design oversight, and social media management.
– Excellent leadership, communication, and interpersonal skills.
– Highly analytical and data-driven, with the ability to turn insights into strategy.
– Comfortable in a fast-paced, evolving tech environment.
– Passionate about community building and delivering great user experiences.
– Experience with Mixpanel, Appsflyer, Zendesk, and persona research is required or preferred.

Preferred Qualifications

– Experience with influencer marketing or user-generated content platforms.
– Familiarity with the Influenster app and community.

Compensation

$120,000 – $140,000 per year

Bazaarvoice considers various factors when determining compensation, including location, experience, market conditions, and skill level. This range reflects our good faith estimate at the time of posting. Actual pay may vary, and your recruiter can provide more details during the hiring process.

Why Join Bazaarvoice?

Customer-Centric

We measure our success by our customers’ outcomes and always prioritize their needs.

Transparency & Integrity

We value honest feedback and always strive to do the right thing, building trust and enhancing performance.

Driven by Passion

We hire for passion, curiosity, and drive. Our energy is contagious because we love what we do and stay focused on our mission.

Innovative Spirit

We challenge the status quo and embrace agility and experimentation to stay ahead.

Stronger Together

We value diverse perspectives and prioritize what’s best for the company and community over individual interests.

Diversity & Inclusion

Bazaarvoice is an equal opportunity employer. We believe diversity and inclusion drive innovation and performance. We are committed to maintaining a workplace that welcomes diverse perspectives and backgrounds to help us achieve our vision of building the world’s smartest network of consumers, brands, and retailers.