About Versapay 🚀
Versapay offers an Accounts Receivable Efficiency Suite designed to help growing businesses do more with fewer resources. By automating invoicing, enabling B2B payments, and using AI to streamline cash application, Versapay simplifies the entire invoice-to-cash process. It integrates seamlessly with leading ERPs and provides businesses with a self-service payment portal, enabling collaboration with customers and internal teams to resolve issues that automation alone can’t fix. Backed by Great Hill Partners, Versapay operates across the U.S. and Canada with offices in Atlanta and Miami. With over 10,000 customers and more than 5 million companies transacting on its platform, Versapay processes over 110 million transactions and $170 billion in payments annually.

Think you could be our next Veep? Keep reading!

Our Core Values
⭐️ We put our customers first
⭐️ We support one another
⭐️ We value diversity
⭐️ We strive for continuous improvement
⭐️ We take action
⭐️ We take ownership

About the Role
Versapay is looking for a strategic and innovative Senior Director of Integrated Marketing to lead the planning and execution of multi-channel marketing initiatives that boost brand awareness, engagement, and pipeline growth. Reporting to the CMO, this role will oversee content strategy, campaign execution, event marketing, and management of owned social media channels. The successful candidate will work closely with teams across product marketing, demand generation, sales, and creative to ensure cohesive messaging across all platforms.

We’re looking for an experienced marketing leader with a flair for storytelling, a data-driven approach, and a track record of delivering impactful, integrated marketing programs.

How You’ll Make an Impact

– Lead the development and execution of integrated marketing strategies across content, campaigns, events, and social media
– Create and manage a content strategy that supports the buyer journey, including blogs, whitepapers, case studies, videos, and more
– Own the campaign calendar and coordinate multi-channel campaigns aligned with business objectives
– Plan and execute both virtual and in-person events such as trade shows, webinars, and customer conferences
– Manage Versapay’s social media presence to maintain a consistent brand voice and drive engagement
– Collaborate with product marketing to align messaging with product updates and launches
– Work with sales and revenue teams to ensure marketing efforts support pipeline goals and sales enablement
– Analyze performance metrics and refine strategies based on insights and ROI
– Lead and mentor a high-performing marketing team, promoting a culture of innovation, accountability, and growth

Key Responsibilities

– Execute end-to-end demand generation programs, both online and offline, including paid and organic media, email campaigns, and ABM initiatives
– Measure program effectiveness and use data to optimize performance
– Collaborate with internal and external teams to develop audience-specific content and messaging
– Build strategies to better target Versapay’s Ideal Customer Profile and key personas using tools like intent data, market research, and sales feedback
– Manage third-party agencies responsible for media buying and creative execution
– Align closely with Sales and Revenue Operations to ensure effective lead follow-up and opportunity progression
– Oversee the Versapay website and web assets, focusing on conversion and funnel progression
– Manage the prospect database and develop outreach strategies to generate interest through marketing campaigns

What You’ll Bring

– A bachelor’s or master’s degree in Marketing, Communications, Business, or a related field
– 10+ years of B2B marketing experience, including 5+ years in a leadership role overseeing integrated marketing
– Demonstrated success in building and executing marketing strategies that drive revenue
– Deep knowledge of content marketing, campaign execution, event planning, and social media best practices
– Experience in SaaS or fintech is a plus; familiarity with ERPs like NetSuite, Sage, or Microsoft is a bonus
– Strong communication and storytelling skills with attention to brand consistency
– Analytical mindset with experience using marketing analytics tools to track and improve performance
– Highly organized and capable of managing multiple projects simultaneously
– A collaborative, adaptable leader who thrives in a fast-paced environment

Compensation: $145,000 – $165,000 per year

Living Our Values
At Versapay, we seek out individuals who not only align with our values but also elevate our teams. We recognize that many candidates, especially women and underrepresented groups, may hesitate to apply unless they meet every requirement. If you believe you could be a great fit, even if you don’t check every box, we encourage you to apply—we’d love to explore the possibility together.

Versapay is committed to creating an inclusive and accessible work environment. We are an equal opportunity employer and welcome applicants from all backgrounds. If you need accommodations during the recruitment or interview process, please let us know and we’ll work with you to meet your needs.